The perciver influences reality. Quantum physics tell us that all matter is energy. The famous equation from Einsten E=mc2 tell us that energy is matter multiplied by the speed of light to the square. Everything is matter, we humans included. What we see as a physical object is energy that moves very fast and it feels like solid. The brain takes the stimulus from the senses and composes a image of the way the world looks. Music, colors, flavors are all waves of energy that are the senses receive and are mixed in the brain which gives it a meaning. This entire process is influenced by the emotions of the observer.

It is all in the brain...

Through out history, we have made assumptions and believed these were absolute truth.. Earth was the center of the universe, the world was flat, that the atom was the smallest piece of matter, and many others.
In Business we have assumed that emotions and decisions are not compatible, that profits are the first and most important driver in a business, that a MI (managment information) is key to business steering.
Now we have quantum physics which is the study of the very basic laws of matter. This science now tell us that the most basic elements that compose matter is pure energy and that this energy is influenced by the observer.
Neuroscience, the study of the brain and mind now tell us that only 10% of what we observe comes from our senses, the rest is formed by in the brain. Neuroscience has also revealed that 96% of what we think or do comes from the subconscious, which process 20 million stimulus per second, while the conscious mind can only process 40 stimulus per second.
Business academics have taken the Newtonian approach of the laws that govern the universe and adopted a similar criteria to the management of business. Minimize costs, increase sales, automate processes, off-shore routine tasks to low cost areas, focus on customer, and through out all these 'good business practices' which we assume as business basics, we are not taking into account the observers, the subconscious mind and emotions of staff. What we now know is that how staff relates to their employer will influence the P&L (profit and loss) of the company.

PPP People...Planet...Profits

Business studies, as defined on Wikipedia, is the study of "management of individuals" to maintain collective productivity to accomplish particualr creative and productive goals, usually to generate profits. If we accept this definition, individuals are the pillars of the business and understanding how the brain of the individuals work and how emotions play a fundamental roll in the subconscious, which is directly linked to the productivity, then we can begin to understand the relevance of proper subconscious focus to accomplish a given business goal. The assumption that individual emotions should stay out of business will have a direct impact on the profitability of a company. This same principle applies to every human organization, from countries to clubs, business and family.